The Internal & External Tools You Must Incorporate to Grow your Practice in Economically Challenging Times

This lecture will discuss the newest and latest internal and external marketing techniques that were developed to respond to the current difficult economic situation in which we find
ourselves. The lecture will show the doctor how these tools can be incorporated into their practice to help make 2023 more efficient and more profitable. By incorporating these fresh new marketing techniques and by reinforcing the marketing procedures that have worked in the past, using the tools taught in this lecture can help you drastically grow your revenues and your patient base in 2023 and beyond!

Learning Objectives:
ATTENDEES WILL BE ABLE TO:
– Incorporate new digital marketing plans to make their offices more efficient and their
patients much happier.
– Implement Search Engine Marketing tools – Google Ads, Facebook Ads and Re-targeting
techniques to bring new patients into the office.
– Compare internal marketing tools and strategies to determine which will work in their
practices.
– Review website do’s and don’ts.
– Understand what Google and the other search engines are looking for.
– Develop internal and external marketing strategies that will boost office income.
– Recognize the importance of an outstanding recall/reminder/texting system.